Previous newsletters for the NCCPT, resembling a traditional magazine, was a PDF hosted on a third-party website. the link then would be sent out via email to our email lists. The open rates of the email where below 1%, the click-through rate was also below 1%, resulting in about 110 unique visitors per month for the magazine styled of the newsletter. While knowing that the demographic is mainly using smartphones to open and read email, a magazine styled newsletter was not leading to any measurable conversion.
My reaction was to create the email version that would include excerpts leading to the NCCPT blog. With the first Email newsletter had a 8% open rate and a 1.8% click-through rate, and 98% of click traffic going to the NCCPT blog. This increase in traffic has had a positive affect on our SEO rankings and time per visit.
Email Newsletters designed to drive traffic to the NCCPT blog.